Far too many creative people are far too concerned about the integrity of their idea when they imagine presenting that idea to a manufacturer, an intellectual property attorney or even a business partner. Ideas so well protected are unlikely to prosper in the marketplace, because unless your idea is turned into a product or a service and gets distributed far and wide, it’s never going to advance InventHelp Product Development beyond what it is: Just an idea.
However, if you take the proper legal and financial steps, you can improve the chances your new innovation will succeed. It’s not as complicated or as expensive as you might think. If you have an idea that you believe might qualify as a future property or business asset, here are some of the steps you should take to protect the value of your hard work.
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Far too many creative people are far too concerned about the integrity of their idea when they imagine presenting that idea to a manufacturer, an intellectual property attorney or even a business partner. Ideas so well protected are unlikely to prosper in the marketplace, because unless your idea is turned into a product or a service and gets distributed far and wide, it’s never going to advance beyond what it is: Just an idea.
However, if you take the proper legal and financial steps, you can improve the chances your new innovation will succeed. It’s not as complicated or as expensive as you might think. If you have an idea that you believe might qualify as a future property or business asset, here are some of the steps you should take to InventHelp Product Development protect the value of your hard work. 1. Include An Email Strategy
This is a no-brainer, but it's so simple that people often forget to do it. When building a communications strategy for a launch or event, remember to include email strategy. Create a simple landing page, build an email list and run an email marketing campaign that entices people to attend your event. Also, offer them some educational or entertaining tidbits in your email communications. - Matthew Tagliavia, InventHelp 2. Make It Relatable I think the most important step is creating a compelling, relatable aspect to your communications strategy. In technology, it's very important not to enter the echo chamber of communications, which many tech marketers fall into, by using indecipherable acronyms or addressing the audience without proper preambles of technology background. It’s essential to make it relatable on a human and professional level. - MaryAnn Holder-Browne, One Network Enterprises 3. Align Your Messaging When we launch a product, we make InventHelp News sure to strategically align our messaging across multiple internal disciplines, including marketing, sales and product. Doing so ensures messaging consistency across channels, and it also eliminates redundancies and simplifies communication to our audiences. - Christopher Yeich, Dun & Bradstreet 4. Take Time To Strategize A well-thought-out communications strategy is like a puzzle waiting to be put together. If you take the time to think about how all those individual pieces come together and how each one fits with the next, you can bring it all together in a way that works. - Julie Rogers, Grand Hotel |
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August 2019
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